The linear step-up multiple testing procedure controls the false discovery rate at the desired
level q for independent and positively dependent test statistics. When all null hypotheses are …

Conjoint analysis is marketers' favorite methodology for finding out how buyers make trade-offs
among competing products and suppliers. Conjoint analysts develop and present …

Publisher Summary This chapter provides the OR/MS researcher with an overview of conjoint's
origins, foundations and progress, culminating in prescriptive models for optimal product-…

Conjoint analysis is a useful measurement method for implementing market segmentation and
product positioning. The authors describe how recently developed optimal product design …

Recently, a number of articles have appeared in the marketing literature dealing with (single)
product design optimization. The present paper represents a start toward extending this …

… A m p litu d e (m V … A m p litu …

Recurrent copy number variations (CNVs) of human 16p11.2 have been associated with a
variety of developmental/neurocognitive syndromes. In particular, deletion of 16p11.2 is found …

In the short span of five years, Sawtooth Software's Adaptive Conjoint Analysis (ACA) has
become one of industry's most popular software packages for collecting and analyzing conjoint …

Increasingly, conjoint analysts are being asked to design and analyze studies involving
large numbers of attributes and/or attribute levels. Various types of approaches, including …

The sample distribution is defined as the distribution of the sample measurements given the
selected sample. Under informative sampling, this distribution is different from the …