Because of various financial reasons, or a change in strategic focus, sometimes brands stop
broad-reach media advertising for a year or longer. These long dark periods have not been …

This research report was released to members of the Ehrenberg-Bass Corporate
Sponsorship Program in 2018. Following recent publication of the research in the Journal of …

… my Malaysia Adam Gelzinis Ehrenberg-Bass Institute for Marketing Science adam. gelzinis@
marketingscience. info Australia Armand Gilinsky Jr Sonoma State University gilinsky@ …

Since 1960, the Journal of Advertising Research (JAR) has delivered cutting-edge, impactful
research to advertising scholars and practitioners. That work has reflected not only the …

Diatoms, a major group of algae, account for about a quarter of the global primary production
on Earth. These photosynthetic organisms face significant challenges due to light intensity …

Random forests (RF) has become a popular technique for classification, prediction, studying
variable importance, variable selection, and outlier detection. There are numerous …

Non-photochemical quenching (NPQ) is responsible for protecting the light-harvesting apparatus
of plants from damage at high light conditions. Although it is agreed that the major part …

The photosynthetic apparatus of plants is a robust self-adjustable molecular system, able to
function efficiently under varying environmental conditions. Under strong sunlight, it switches …

THE POSTOPERATIVE course of patients undergoing major cardiovascular and thoracic
surgery can be dictated by the state of the right ventricle. Cardiac surgery often involves an …

… For the optimization of the NNs, we used the Adam optimization algorithm. The NNs were
trained for 100 epochs with a 0.001 learning rate. The loss function was defined as the MSE …