Despite substantial interest in advertisement-context congruence as a determinant of
advertisement effectiveness and advertisement memory in digital platforms, especially in the …

Many organizations, at some point or another, have to face a crisis situation. In that scenario,
the way in which the organization communicates makes or breaks the organization’s …

Online advertising now occupies a very important place in the field of advertising because
of the various advantages that it offers over the other forms. As a result, online advertising is …

With a highly competitive market for the healthcare service which is characterized by
decreasing number of beds and danger of closure, hospitals are increasingly implementing the …

In the 1980s, Maruti had no real competition in India, and it did not even have to market its
products. There were long waiting lists, and they made more than half of their cars in white, …

The purpose of the present study is to investigate the impact of the multiple dimensions of
perceived value on customer experience metrics and loyalty. It also advances the concept of …

The study looks at the growing retail sector in India and tries to find out the various factors
which influence the customer satisfaction in retail stores and shopping mall in the city of …

The purpose of the paper is to identify the need for supervisory mentorship, factors affecting
it, and its impact on the outcomes of new recruits in the Indian IT industry. The study uses …

Spotify is an incredible growth story. It was launched in October 2008 as a streaming service
and by 2019, its total monthly active users reached 248 million, an increase of 30% from …

Previous research in advertising has shown a substantial interest in studying the critical role
of advertisement (ad)-context congruity as a topic of ad effectiveness. Studies show that …