Purpose: This paper seeks to create an epistemologically grounded understanding of the
causes and process of corporate rebranding via the lens of the theory of evolution by natural …

Advertising scholars have been hesitant to identify creativity as the heart and soul of advertising,
and that has produced a chasm between themselves and practitioners. One cause of …

Econet Wireless, a Nigerian mobile telephone network rebranded five times within the space
of eight years to become what it is today, Airtel Nigeria. This research sought to know the …

This article approaches the question of media neutrality by investigating whether ideation
techniques such as templates produce the same quality of advertisements across media. …

Introduction The WHO recommends annual influenza vaccination to prevent influenza illness
in high-risk groups. Little is known about national influenza immunization policies globally. …

A new Group A meningococcal (Men A) conjugate vaccine, MenAfriVac™, was prequalified
by the World Health Organization (WHO) in June 2010. Because Burkina Faso has …

Linsuffisance rénale terminale nécessite un traitement de suppléance notamment lhémodialyse.
Avant linitiation, le patient et son entourage reçoivent des informations sur la maladie …

Account planners identify and articulate a key strategic resource, consumer insight, from which
creative ideation is said to leap. Insight gives creative staff a license to develop emotional …

Background. A group A meningococcal conjugate vaccine (PsA-TT) was developed specifically
for the African “meningitis belt” and was prequalified by the World Health Organization (…

Traditional agricultural practices based on non-customized irrigation and soil fertilization are
harmful for the environment, and may pose a risk for human health. By continuing the use of …