… (1967), and more recently by Kanso and Nelson (1993). The specific definitions were as
follows: … Kanso’s research focuses on international advertising, marketing and public relations …

This study examines the mixed-media strategy of advertising online and publicizing the web
location in magazine advertisements. It also analyzes the extent of integration between …

… Kanso’s work has appeared in the Journal of Advertising Research, International Journal
of Advertising, Marketing Intelligence and Planning, Asia Pacific Public Relations Journal, …

Purpose – Despite the increasing volume of scholarly work in international advertising, media
selection has received very little attention. This study seeks to address three fundamental …

Dating back to the 1980s, American Express (AMEX) has been a corporate leader in successfully
applying cause-related marketing (CRM) to boost membership and credit card usage …

After four decades of heated debate by academicians and practitioners, the issue of
standardization and localization of international advertising campaigns is still unresolved. This …

A business, whether it be local or global, has a personality or image that gels into its
reputation. Many researchers have pointed out that reputation is a major factor in achieving …

Monsanto, a sustainable agriculture company, has become widely known for its dark history
of polluting the environment, mislabeling products, and suing customers. Activists and …

… I am human, I will make mistakes, but please know they will never be intentional, I promise.”
After the Denny’s employees spoke an announcer’s voice-over continued:“All of us at Denny’…

This study examines media selection considerations for foreign markets as perceived by US
multinational advertisers. The main objectives are to:(1) indentify the most serious problems …