The UN COP26 2021 conference on climate change offers the chance for world leaders to
take action and make urgent and meaningful commitments to reducing emissions and limit …

Consumers increasingly search for, evaluate, and buy items via social media and websites,
but little is known about how these activities affect their level of trust, attitudes toward online …

The role of attachment as a driver of industrial brand loyalty has largely been investigated at
the inter-organizational level, while there is a notable lack of studies on industrial buyers' …

This literature review analyzes studies that deal with the meanings that consumers form about
firms’ family nature. Through the analysis of 83 papers, we highlight the importance of firms…

In the past two decades there has been a growth in the rate at which consumers join,
companies use, and researchers study brand communities. Given the expansion of brand …

Research on business model innovation (BMI) processes is blossoming and expanding in
many directions. Hence, the time is ripe to summarize and systematize this body of knowledge …

Brand experience is one of the most promising concepts to emerge in consumer research
over the last decade. However, unlike other brand-related concepts, it has often been …

As the Covid-19 pandemic unfolded, academics and practitioners alike wondered how and
to what extent brands should adapt their advertising and communication efforts to remain …

Drawing upon the thriving brand co-creation perspective, our study explores the co-creation
of family business brand (FBB) meanings with external stakeholders. Through a mixed …

Agli occhi dell'opinione pubblica il mondo della vendita paga numerosi pregiudizi che si
fondano su molteplici e ripetute esperienze d'acquisto negative da parte del Cliente. Il venditore …