New media environments' comparative effects upon intercultural sensitivity: A five-dimensional analysis

AJ Coffey, R Kamhawi, P Fishwick… - International Journal of …, 2013 - Elsevier
An experimental 2 (channel) × 2 (gender) × 3 (time) mixed factorial design (N = 159) was
applied to test and compare how individual dimensions of intercultural sensitivity might be …

Audience valuation in the new media era: Interactivity, online engagement, and electronic word-of-mouth value

Y Yang, AJ Coffey - International Journal on Media Management, 2014 - Taylor & Francis
This national survey of broadband users (N = 200) investigates people’s participatory
behavior on Internet video websites by analyzing their use of interactive features. It seeks to …

Synthesizing presence: A multidisciplinary review of the literature

…, R Kamhawi, AJ Coffey, J Henderson - Journal For Virtual …, 2010 - jvwr-ojs-utexas.tdl.org
This multidisciplinary literature review analyzed one hundred and eight peer-reviewed
journal articles focusing on presence from four academic disciplines: Mass Communication, …

The efficacy of an immersive 3D virtual versus 2D web environment in intercultural sensitivity acquisition

AJ Coffey, R Kamhawi, P Fishwick… - … Technology Research and …, 2017 - Springer
Relatively few studies have empirically tested computer-based immersive virtual environments’
efficacy in teaching or enhancing pro-social attitudes, such as intercultural sensitivity. …

[PDF][PDF] Qualitative research in media management and economics

CA Hollifield, AJ Coffey - Handbook of media management and …, 2006 - academia.edu
Qualitativeresearchrefers to methods of inquiry that generate and interpret non-numerical
data, with the goal of developing detailed, in-depth understanding of the subject of study. The …

Promotional practices of cable news networks: A comparative analysis of new and traditional spaces

AJ Coffey, J Cleary - International Journal on Media Management, 2011 - Taylor & Francis
In an integrated media environment where news networks seek synergistic opportunities for
their parent companies, news content is increasingly susceptible to promotional influence. A …

Defining a product market for Spanish-language broadcast media: Lessons from United States v. Univision Communications, Inc. and Hispanic Broadcasting

AJ Coffey, AK Sanders - Communication Law and Policy, 2009 - Taylor & Francis
In 2003, a media merger with dramatic content and policy implications went largely unnoticed.
Little attention was paid to the transaction because it did not affect the majority; it affected …

Valuing new media spaces: Are cable network news crawls cross-promotional agents?

AJ Coffey, J Cleary - Journalism & Mass Communication …, 2008 - journals.sagepub.com
A comparative content analysis of CNN, Fox News Channel, and MSNBC examined the
extent to which the cable news networks utilize their news crawls or “tickers” for promotional …

Challenging assumptions about ownership and diversity: An examination of US local on-air television newsroom personnel

AJ Coffey - International Journal on Media Management, 2018 - Taylor & Francis
Media ownership and diversity have been areas of concern for the US’ Federal Communications
Commission (FCC) for decades. In this study, the effects of ownership type and network …

Understanding the invisibility of the Asian-American television audience: Why marketers often overlook an audience of “model” consumers

AJ Coffey - Journal of Advertising Research, 2013 - journalofadvertisingresearch.com
Asian-Americans lack the advertiser recognition and investment levels enjoyed by other
ethnic groups in the United States. Given this demographic group's greater purchasing power …