Guilt appeals in advertising: an exploratory study

Psychol Rep. 1991 Oct;69(2):375-85. doi: 10.2466/pr0.1991.69.2.375.
No abstract available

MeSH terms

  • Adult
  • Advertising*
  • Anger
  • Attitude*
  • Decision Making
  • Female
  • Guilt*
  • Happiness
  • Humans
  • Middle Aged
  • Women, Working / psychology