Guilt appeals in advertising: an exploratory study
Psychol Rep
.
1991 Oct;69(2):375-85.
doi: 10.2466/pr0.1991.69.2.375.
Authors
M B Pinto
1
,
S Priest
Affiliation
1
College of Business Administration, University of Maine, Orono.
PMID:
1843709
DOI:
10.2466/pr0.1991.69.2.375
No abstract available
MeSH terms
Adult
Advertising*
Anger
Attitude*
Decision Making
Female
Guilt*
Happiness
Humans
Middle Aged
Women, Working / psychology