Variable | Total | Number of Years without Advertising | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | ||
All cases | 57 | 57 | 34 | 17 | 12 | 11 | 6 | 6 | 4 | 2 | 1 |
Brand size | |||||||||||
Large | 17 | 17 | 12 | 6 | 5 | 5 | 3 | 3 | 3 | 2 | 1 |
Medium | 17 | 17 | 11 | 6 | 3 | 3 | 3 | 3 | 1 | 0 | 0 |
Small | 23 | 23 | 11 | 5 | 4 | 3 | 0 | 0 | 0 | 0 | 0 |
Sales trajectory | |||||||||||
Growing | 18 | 18 | 11 | 3 | 3 | 3 | 0 | 0 | 0 | 0 | 0 |
Stable | 19 | 19 | 11 | 8 | 5 | 5 | 4 | 4 | 3 | 2 | 1 |
Declining | 20 | 20 | 12 | 6 | 4 | 3 | 2 | 2 | 1 | 0 | 0 |