Summary Statistics: Total Samples and Total Periods, Pre- and Post-campaign
| Variable | Mean | SD | Top 75% | Top 50% (Median) | Top 25% | Top 10% | Top 1% |
|---|---|---|---|---|---|---|---|
| Category purchase frequency | 10.13 | 11.32 | ≥3.00 | ≥7.00 | ≥13.00 | ≥22.00 | ≥54.00 |
| Category purchase net amount ($ per trip) | 4.51 | 3.11 | ≥2.59 | ≥3.89 | ≥5.58 | ≥7.81 | ≥15.16 |
| Category purchase gross amount ($ per trip) | 5.16 | 3.53 | ≥3.00 | ≥4.46 | ≥6.40 | ≥8.90 | ≥17.28 |
| Brand purchase frequency | 1.64 | 3.52 | ≥0.00 | ≥1.00 | ≥2.00 | ≥4.00 | ≥7.00 |
| Brand purchase net amount ($ per trip) | 3.23 | 2.45 | ≥1.59 | ≥2.72 | ≥4.00 | ≥5.99 | ≥11.99 |
| Brand purchase gross amount ($ per trip) | 3.74 | 2.76 | ≥1.92 | ≥3.23 | ≥4.64 | ≥6.96 | ≥13.35 |