Self-Reported Light, Medium, and Heavy Listeners across Dayparts in Minutes
| Consumption | N (%) | M (SD) |
|---|---|---|
| Breakfast (6 a.m.–10 a.m.) | ||
| Light | 218 (46) | 19 (1)* |
| Medium | 117 (25) | 32 (2)* |
| Heavy | 140 (29) | 45 (2)* |
| Total | 475 (100) | 32 (2)x |
| Daytime (10 a.m.–3 p.m.) | ||
| Light | 237 (46) | 21 (1)* |
| Medium | 131 (25) | 36 (2)* |
| Heavy | 147 (29) | 67 (2)* |
| Total | 515 (100) | 41 (2)x,y,z |
| Drivetime (3 p.m.–7 p.m.) | ||
| Light | 171 (41) | 21 (2)* |
| Medium | 115 (28) | 32 (2)* |
| Heavy | 130 (31) | 49 (2)* |
| Total | 416 (100) | 32 (2)y |
| Evening (7 p.m.–12 a.m.) | ||
| Light | 88 (30) | 19 (1)* |
| Medium | 91 (31) | 28 (2)* |
| Heavy | 110 (38) | 45 (2)* |
| Total | 289 (100) | 32 (2)z |
Note: Online survey results, N = 576 (multiple choice; not all respondents repeated in every daypart). Each group was sorted with 100-minute intervals of time spent listening. Total means with the same superscript letters are significantly different from each other at p < s < 0.01.