Table 4

Study 1: Pearson Correlation Coefficients for Consumers' and Professionals' Perceived Creativity

	Perceived Creativity
Variable	Consumers	Advertising Professionals	Diff. between Correlation Coefficient (ΔZ)
Advertisement attitude	.269**	.220**	1.80*
Brand attitude	.136**	.099**	1.29, ns
Purchase intentions	.074**	.084**	−0.35, ns

Note: For the consumer sample, n = 4,398; for the practitioner sample, n = 1,570. *p < .05. **p < .01.