Study 2: Linear Regression with Originality, Appropriateness, and Execution on Perceptions of Creativity
| Dependent Variable Consumers' Perceived Creativity | |
|---|---|
| Independent Variable | β |
| Originality (H1) | .467** |
| Appropriateness (H2) | .167** |
| Execution (H3) | .402** |
| R2 | .677 |
| N | 641 |
Note: **p < .01.