:7	:15	:30	:60	Scenes
				Allstate: High involvement, late branding
			•	Ocean swimmer. (Voiceover): “There are man-eating sharks in every ocean.” Waterfall jump. “But we still swim.” Rain on beach. “Every second, somewhere in the world, lightning strikes.” Kids playing in puddles. “But we still play in the rain.” Jungle walkers. “Poisonous snakes can be found in 49 of the 50 states.”
		•	•	Kids fishing. “But we still go looking for adventure.” Highway. “A car can crash.” Front door. “A house can crumble.” Driving. “But we still drive.”
•	•	•	•	Kids come home. “And we love coming home.” Dirt bikes, football team on bus “Because,” Short scenes. “I think deep-down inside we know, all the bad things in life, they can't stop us from making our lives …” Little girl (the speaker). “good.” Girl runs off. (Text): “PEOPLE LIVE FOR GOOD. SO DO WE.” Allstate logo. “GOOD HANDS for the GOOD LIFE”
				Apple: High involvement, early branding
			•	People using the iPhone to take pictures of: hiking, skateboarding, running, touring Japan, old windows, a river. Using the iPhone for zooming, scrolling. Shooting city skylines, a concert.
		•	•	A crowd, food, gymnastics. (Father) “Hold it, hold it, hold it!” Bed jumping, panoramas.
	•	•	•	Strangers help people take “selfies.” (Couple) “Thank you!” Rapid scenes, sunset. (Voiceover) “Every day, more photos are taken with the iPhone than any other camera.” (Text) “iPhone” Apple logo.
				Evian: Low involvement, late branding
			•	Young man lifts leg, baby reflection in window does the same. They dance.
		•	•	Young woman joins, sees her baby reflection. Two other young men join.
•	•	•	•	These young men also have baby reflections. Two older men join, their baby reflections have moustaches.
	•	•	•	Another woman joins.
			•	Old woman with dog sees baby with puppy in reflection.
•	•	•	•	(Text) “Drink [Evian logo on bottle] pure and natural” Evian logo (Text and voiceover) “Live young”
				GoDaddy: Medium involvement, middle branding
			•	Scenes of baking and icing cakes. (Voiceover) “Simply Sweets has been in business for five years and we specialize in custom-designed cakes for baby showers, anniversaries, birthdays.”
		•	•	“It started as a hobby, I used to be a molecular biologist. I had a stressful job so it was just something to have an escape.”
•	•	•	•	“Being a business owner is doing everything.”
		•	•	“From making the cakes,”
•	•	•	•	“designing the cakes, working with the customers,”
	•	•	•	“doing the marketing,”
•	•	•	•	“creating the website. It's doing all aspects of it.” “I knew how important it was to be online, that's where businesses have to be right now.”
		•	•	“So, I built the website and people found me right away. That really gives you credibility.”
			•	“When the customer looks at it, it's portraying the image of your company, and so if it looks professionally set up, it really helps them to really trust your business, to really want to go ahead and place the order.”
			•	“Using website builder makes it a neat look, professional. I can do it myself but it still looks like a professional website. It was really much easier than I thought it would be.”
•	•	•	•	GoDaddy logo. (Text) “It's go time”
			•	(Voiceover) “I'd say about 90% of the customers find me online.”
				Levi's: Low involvement, middle branding
•	•	•	•	Scenes of girls in flexible jeans, in various locations, such as Paris.
			•	Girl walks over furniture. Girl on elevator.
•	•	•	•	(Crowd voiceover) “Yeah!”
	•	•	•	(Singer voiceover) “How ya feelin'?” (Crowd voiceover) “Yeah!” (Singer voiceover) “Let me hear ya!” (Crowd voiceover) “Yeah!”
•	•	•	•	(Text) “Introducing LEVI'S REVEL JEANS.” Logo. “SHAPES, LIFTS, STRENGTHENS” (Text) “LET YOUR BODY DO THE TALKING”
	•	•	•	(Text) “Find yours at LEVI.COM/REVEL. Available in LEVI'S CURVE ID”
				Milk: Low involvement, early branding
	•	•	•	Dwayne Johnson takes empty milk container out of fridge. “We're out of milk.”
			•	Three girls at table, one says: “Are you kidding me?” Dwayne runs outside, sees milk truck. Little girl says: “Mister!” Dwayne asks: “What?” Girl points: “Up there.” Dwayne sees cat in tree. “I'm sorry honey, gotta go!” Robbers leaving bank. Dwayne points finger at them, runs on. Clown runs from circus parade fire. Lion is on car.
		•	•	Woman shouts from inside: “Help!” Dwayne mouths “I'm sorry” and runs on. Knocks on milk van, asks for “milk!” Driver hands over full milk container. They both look at dark clouds overhead.
	•	•	•	Dwayne heads back.
•	•	•	•	Puts milk on table. Drinks milk. There's a spaceship behind. Alien reaches through open window. Dwayne says: “Ladies, gotta go to work.” Punches alien. (Text) “Protein to start your day.” (Logo) got milk? (Text) “milkmustache.com” “AMERICA'S MILK PROCESSORS”
				Radioshack: Medium involvement, early branding
			•	Two Radioshack employees. One answers 1980s phone: “Radioshack.” Listens. “OK.” Hangs up. Other employee asks: “What?” “The 80s called. They want their store back.”
	•	•	•	1980s icons enter store (ALF, Hulk Hogan, Erik Estrada, etc.). They take stuff off the shelves.
		•	•	Erik Estrada (to aerobics girl): “Hey.”
	•	•	•	1980s characters leave, including ALF in an overloaded DeLorean car: “Go go go go!” The two employees stand in an empty store. (Voiceover) “It's time for a new Radioshack.” Pan to new store interior. “Come see what's possible when we do things together.”
			•	Employee presses button. Slimer from the “Ghostbusters” movie comes through wall. Employee: “A bit too late.” Slimer: “Oh.”
	•	•	•	(Logo) Radioshack “Do. It. Together.” “Radioshack.com/dit”
				Volvo: High involvement, middle branding
			•	Jean-Claude Van Damme in close-up: “I stand before you.”
		•	•	“What you see is a body crafted to perfection. A pair of legs engineered to defy the laws of physics. And a mindset to master the most epic of splits.”
•	•	•	•	Camera pulls back to show Jean-Claude standing between two Volvo trucks, reversing into the sunset.
			•	The trucks pull apart until Jean-Claude's legs are split horizontally.
•	•	•	•	(Text) “This test was set up to demonstrate the stability and precision of Volvo Dynamic Steering”
			•	Trucks continue to reverse.
				Walmart: Medium involvement, late branding
	•	•	•	Factory workers put on safety gear. Shots of factory workers working. More shots of factory workers working. (The longer ads show more of these shots.) (Text) “Over the next ten years, we're pledging $250 billion to products purchased from American factories.” “And honoring the men and women who make them.” (Logo) Walmart
			•	Welding sparks.