Description of Advertising Run and Advertising Hiatus
| Descriptive Statistic | Advertising Run Length | Advertising Hiatus Length |
|---|---|---|
| Mean | 9.32 | 7.87 |
| Median | 4 | 5 |
| Mode | 2 | 1 |
| Standard deviation | 13.18 | 8.17 |
| Sample variance | 173.7 | 66.7 |
| Kurtosis | 12.18 | 4.55 |
| Skewness | 3.28 | 2.05 |
| Range | 88 | 45 |