Industry and Construct	1	2	3	4
Clothing
1. C–CI	—	.72**	.72**	.75**
2. IM		—	.87**	.87**
3. CI			—	.91**
4. PI				—
Technology
1. C–CI	—	.57**	.75**	.70**
2. IM		—	.70**	.78**
3. CI			—	.83**
4. PI				—
Food
1. C–CI	—	.48**	.26**	.27**
2. IM		—	.77**	.80**
3. CI			—	.97**
4. PI				—

Note: CI=corporate image; C–CI=consumer–company identification; PI=purchase intentions; IM=inferred motive; ** p < .01.