Descriptive Statistics across Three Sectors
| Clothing | Technology | Food | ||||
|---|---|---|---|---|---|---|
| Appeal intensity | High | Low | High | Low | High | Low |
| Corporate Image | ||||||
| M | 2.05 | 5.73 | 2.93 | 5.17 | 2.78 | 5.72 |
| SD | 0.54 | 0.62 | 0.81 | 0.91 | 1.53 | 0.51 |
| Consumer–Company Identification | ||||||
| M | 3.60 | 5.01 | 3.19 | 4.51 | 4.50 | 5.17 |
| SD | 0.69 | 0.73 | 1.06 | 0.83 | 0.59 | 0.68 |
| Inferred Motive | ||||||
| M | 2.52 | 5.25 | 3.50 | 5.00 | 2.40 | 5.92 |
| SD | 0.91 | 0.99 | 0.75 | 0.84 | 0.38 | 0.86 |
| Purchase Intentions | ||||||
| M | 2.37 | 5.22 | 2.63 | 5.58 | 2.91 | 5.88 |
| SD | 0.85 | 0.49 | 0.65 | 0.66 | 1.39 | 0.65 |