TABLE 7

Correlations

VariableAcknowledgeTopKnow-HowBreakdown
Age−.253*.173−.169−.248
Years in this agency−.287*.067−.093−.267*
No. agencies−.145.087−.111−.265*
Years in advertising−.185.068−.135−.240

  • Note: * Correlation is significant at the 0.05 level.