TABLE 3

Demographic Characteristics of the Sample

Demographicn (%)
Age of office (n = 95)
M106
Mdn136
Mode150
Staff
No. years at agency (n = 88)
M3
Mdn2
Mode1
Age (n = 90)
25–3445 (50)
35–4426 (29)
18–2410 (11)
45–547 (8)
55–642 (2)
Gender (n = 89)
Female43 (48)
Male46 (52)
Job (n = 112)
Account planner/researcher21 (18.8)
Account director12 (10.7)
Digital account director11 (9.8)
Digital media11 (9.8)
Digital account planner/researcher11 (9.8)
Community manager6 (5.4)
Creative director5 (4.5)
Copywriter/art director3 (2.7)
SEO specialist3 (2.7)
Designer/specialist3 (2.7)
Digital copywriter/art director2 (1.8)
Digital creative director1 (0.9)
Media0 (0.0)
Other23 (20.5)
  • Note: SEO = search engine optimization.