TABLE 4

Involvement with Media and Advertising Memory

Moderators	K_effects	N	r	95% CI	SD	% Var
Involvement with Media → Advertising Memory	69	127,281	.21	(.17, .24)	.16	1.89
Recall	53	85,032	.23	(.18, .28)	.19	1.58
Recognition	16	42,249	.16	(.12, .19)	.07	7.32
Recall—overall	11	2,796	.12	(.03, .20)	.13	18.79
Recall—advertisement content	35	81,271	.24	(.17, .30)	.19	1.11
Recall—brand	6	820	−.01	(−.20, .18)	.22	12.83
Recall—product	1	145	−.17
Recognition—overall	5	425	.05	(−.06, .17)	.07	67.94
Recognition—advertisement content	8	41,564	.16	(.12, .21)	.06	4.66
Recognition—brand	2	170	.06	(−.42, .53)	.32	10.69
Recognition—product	1	90	−.22
Publication Time Interval
1990s	29	7,082	.09	(.03, .14)	.13	18.71
2000s	37	116,215	.22	(.16, .27)	.16	1.10
2010–2013	3	3,984	.10	(.05, .16)	.04	35.85
Publication Type
Journal article	51	93,910	.23	(.18, .28)	.18	1.49
Conference presentation/dissertation	18	33,371	.14	(.12, .17)	.05	16.35
Research Method
Experimental	38	7,866	.09	(.05, .14)	.13	21.82
Nonexperimental	31	119,415	.21	(.16, .27)	.16	0.92
Research Participants
Children	2	132	.23	(.20, .27)	.00	100.00
College students	15	1,862	.00	(−.08, .09)	.15	27.65
Adults	43	122,520	.21	(.16, .26)	.16	1.24
Women only	9	2,767	.14	(.07, .21)	.10	25.95
Advertising Medium
Television	41	13,894	.10	(.06, .13)	.10	22.34
Not television	28	113,387	.22	(.16, .28)	.16	0.84
Newspaper	12	83,917	.24	(.14, .34)	.18	0.38
Not newspaper	57	43,364	.13	(.11, .15)	.07	21.16
Magazines	14	29,310	.15	(.13, .17)	.03	28.97
Not magazines	55	97,971	.22	(.17, .27)	.18	1.56
Brand Type
Real brand	38	111,602	.22	(.16, .27)	.17	1.11
Not specific	31	15,679	.12	(.09, .15)	.07	27.60
Advertisement Type
Real advertisement	38	111,602	.22	(.16, .27)	.17	1.11
Fictitious advertisement	1	80	.37
Not specific	30	15,599	.12	(0.09, .15)	.07	28.00
Product Category
Beverages	19	1,799	−.06	(−.14, .03)	.16	30.13
Not beverages	50	125,482	.21	(.16, .25)	.16	1.44
Food	13	1,190	.00	(−.12, .13)	.20	21.70
Not food	56	126,091	.21	(.17, .25)	.16	1.58
Personal care	18	2,056	.00	(−.08, .08)	.13	34.20
Not personal care	51	125,225	.21	(.16, .25)	.16	1.45
Services	15	1,363	.11	(.02, .20)	.13	39.65
Not services	54	125,918	.21	(.16, .25)	.16	1.50
Clothing/fashion	11	1,285	.05	(−.03, .13)	.09	55.21
Not clothing/fashion	58	125,996	.21	(.16, .25)	.16	1.61

Note: K_effects = number of effect sizes; N = cumulative sample size; r = reliability-corrected correlation; 95% CI = 95 percent confidence interval; SD = standard deviation; % Var = percentage variance.