Subcategory	Television	Fans	Desktop	Television × Fans	Television × Desktop	Mobile	Interaction
Department stores	0.029	0.0705	0.3122	0.0934	0.3126	0.2149	0.0796
Wireless	0.194	0.1945	0.1676	1.0728	0.7796	0.0862	0.0023
Television and Internet service providers	0.2468	0.0257	0.2049	0.2735	0.5466	0.0899	0.0001
Apparel retailers	0.0557	0.0649	0.1106	0.2285	0.2246	0.0734	0.0001
Jewelry retailers	0.0161	0.0442	0.0307	0.2275	0.0102	0.022	0.0194
Luxury watches and jewelry	0.0293	0.0069	0.0031	0.1984	0.0814	0.0001	0.0001
Cars and trucks	0.158	0.0654	0.1781	2.0329	2.4263	0.1147	0.0407
Motorcycles and all-terrain vehicles	0.0012	0.017	0.057	0.1292	0.4426	0.0483	0.014
Cosmetics	0.0463	0.0131	0.0975	0.717	0.4382	0.0213	0.0001
Feminine hygiene	0.081	0.057	0.0323	0.4	1.56	0.0001	0.1911
Fragrance	0.0676	0.009	0.0261	1.2858	0.9479	0.0068	0.1035
Skin care	0.0704	0.0846	0.0236	1.0677	0.6657	−0.0028	0.0499
Beer	0.2521	0.1241	0.0432	1.36	0.612	0.1201	0.03
Soda	0.097	0.052	0.0792	0.014	0.0075	0.0798	0.0574
Hard cider	0.1534	0.158	0.001	0.5361	0.0001	0.0001	0.03
Spirits	0.0314	0.0612	0.0001	0.474	0.0001	0.0001	0.0594
Computer hardware	0.1117	0.021	0.0001	0.0001	0.2973	0.0001	0.0001
Mobile handsets	0.0966	0.0002	0.0997	0.2473	0.2907	0.0351	0.0583
Bottled water	0.0502	0.0062	0.1453	0.1289	1.0425	0.0707	0.0001
Cereal	0.2	0.0001	0.0001	1.6864	0.7571	0.0001	0.0001
Fruit juice	0.103	0.0696	0.0002	1.449	0.2869	0.0117	0.03
Laundry detergent	0.1135	0.1253	0.0991	0.3211	0.3493	0.0001	0.0182
Paper goods	0.1235	0.0926	0.1079	0.4745	0.6862	0.0001	0.0437
Pet food	0.0923	0.0072	0.0881	1.3818	1.1029	0.0186	0.022
Household appliances	0.0218	0.0997	0.0087	0.6287	0.0037	0.0415	0.0137
Casualty and property insurance	0.0709	0.109	0.0019	1.5036	0.1548	0.0144	0.027
Retail banking	0.1224	0.0239	0.0863	0.5654	0.7249	0.0729	0.065
Investment services	0.0001	0.0289	0.0025	0.0579	0.0118	0.0128	0.0241
Health insurance	0.1197	0.0001	0.1651	0.0001	0.9137	0.2021	0.0001
Over-the-counter pharmacy	0.0865	0.004	0.1232	0.2206	0.698	0.0459	0.0065
Casual dining	0.0654	0.0498	0.0846	0.3637	0.5525	0.0758	0.0001
Quick-service restaurants	0.1934	0.0732	0.0201	0.9099	1.2677	0.0698	0.1
Fast casual restaurants	0.0327	0.1857	0.1406	0.0858	0.0684	0.1233	0.1181
Drug stores and pharmacies	0.005	0.0388	0.0619	0.0461	0.0516	0.0497	0.057
Supermarkets	0.0705	0.0001	0.1356	0.0001	0.6266	0.073	0.0001
Car rental agencies	0.0329	0.0863	0.1428	0.1643	0.2085	0.1006	0.0001
Domestic airlines	0.0162	0.0569	0.1407	0.0022	0.0367	0.1118	0.0642
Cruises	0.0463	0.163	0.3825	0.3569	0.4021	0.4243	0.4065
Hotel chains	0.0001	0.0001	0.0023	0.4839	0.0001	0.0001	0.0011
Theme parks	0.1901	0.1054	0.2239	0.3072	0.5091	0.1168	0.0774
Online travel agencies	0.0846	0.0001	0.0001	0.0001	0.0001	0.0001	0.0001
Video-game software	0.0678	0.0353	0.0641	0.374	1.637	0.0315	0.0078
Cable networks	0.0001	0.0325	0.0048	0.0125	0.0613	0.0001	0.0187
Television shows	0.0001	0.02	0.0374	0.2291	0.5596	0.0177	0.024
Hard cider	0.0988	0.0955	0.0001	0.3626	0.001	0.001	0.0322
Yogurt	0.177	0.2	0.0001	0.7	0.0001	0.0001	0.2095
Online games	0.01	0.026	0.0001	0.129	0.0001	0.012	0.0318
Professional sports	0.0084	0.0338	0.0595	0.0524	0.1067	0.0523	0.0168
Tablets	0.65	0.1973	0.0001	0.0001	0.0001	0.0804	0.001
Credit cards	0.0001	0.1568	0.0001	0.156	0.0001	0.0001	0.05