Demographic Characteristics of the Sample
| Demographic | n (%) |
|---|---|
| Age of office (n = 95) | |
| M | 106 |
| Mdn | 136 |
| Mode | 150 |
| Staff | |
| No. years at agency (n = 88) | |
| M | 3 |
| Mdn | 2 |
| Mode | 1 |
| Age (n = 90) | |
| 25–34 | 45 (50) |
| 35–44 | 26 (29) |
| 18–24 | 10 (11) |
| 45–54 | 7 (8) |
| 55–64 | 2 (2) |
| Gender (n = 89) | |
| Female | 43 (48) |
| Male | 46 (52) |
| Job (n = 112) | |
| Account planner/researcher | 21 (18.8) |
| Account director | 12 (10.7) |
| Digital account director | 11 (9.8) |
| Digital media | 11 (9.8) |
| Digital account planner/researcher | 11 (9.8) |
| Community manager | 6 (5.4) |
| Creative director | 5 (4.5) |
| Copywriter/art director | 3 (2.7) |
| SEO specialist | 3 (2.7) |
| Designer/specialist | 3 (2.7) |
| Digital copywriter/art director | 2 (1.8) |
| Digital creative director | 1 (0.9) |
| Media | 0 (0.0) |
| Other | 23 (20.5) |
Note: SEO = search engine optimization.