Algorithmic | The creative work that proved best on the basis of analyzing the data |
Default | The creative work most similar to what we normally choose to do |
Defer | The creative work that we thought the client wanted |
Equality | We didn't make one choice; we integrated creative works equally from all competing campaigns |
Experience | The creative work that the most experienced person in our team wanted |
Fluency | The creative work we recognized quickest |
Hierarchy | The creative work that senior agency managers wanted |
Instinct | We followed our instincts |
Majority | The creative work most people wanted |
Recognition | The creative work we most easily recognized |
Satisficing | The first creative work that exceeded our objectives |
Take the best | The creative work we thought would be best for the client |
Tallying | The creative work with the highest number of favorable aspects to it |