TABLE 1

Potential Experience Categories to Measure Engagement

Experience Categories From Qualitative Research^¹	Definition	Uses & Gratifications Theory Analog^²	Employee Engagement Research Analog^³	Customer Engagement Research analog^⁴
Transportation	To escape or become diverted	Entertainment	Absorption	Absorption
Civic-Orientation	To contribute to society
Interaction	To connect with others	Integration and Social Interaction		Interaction
Discovery	To gain insight, knowledge, or skills	Information
Identity	To affirm or express one's identity	Personal Identity	Dedication Vigor	Dedication Vigor

↵1 Experience categories that reflect engagement with newspapers, jazz music, and/or television programming
↵2 (McQuail, 1983)
↵3 (Salanova et al., 2005)
↵4 (Patterson et al., 2006)