Parameter Estimates From Regression Model Predicting Likelihood to Recommend Television Program to Friend or Co-worker (STUDY 3)
| Parameter | Estimate | t-statistic | Difference | t-statistic difference |
|---|---|---|---|---|
| Intercept, home | −0.516 | −1.55 | 0.573 | 1.17 |
| Intercept, soap | −1.089** | −3.05 | ||
| Interaction, home | 0.266** | 2.77 | −0.15 | −0.12 |
| Interaction, soap | 0.281*** | 3.41 | ||
| Discovery, home | 0.706*** | 4.39 | 0.529*** | 2.90 |
| Discovery, soap | 0.177* | 2.06 | ||
| Transportation, home | 0.298** | 2.88 | −0.299* | −2.06 |
| Transportation, soap | 0.597*** | 5.86 |