Question Wording and Parameter Estimates from Confirmatory Factor Analysis Measurement Model (STUDY 3)
| Experience | Item | Standardized Loading |
|---|---|---|
| Interaction (α = 0.93) | I love to discuss this program with my friends and family. | 0.94 |
| This program comes up in conversations with many other people. | 0.93 | |
| Watching this program gives me something to talk about. | 0.91 | |
| I felt personally involved with it. | 0.64 | |
| Discovery (α = 0.97) | This program gives me good tips and advice. | 0.96 |
| It shows me how to do things the right way. | 0.96 | |
| I get ideas from watching. | 0.94 | |
| Transportation (α = 0.94) | I look forward to watching as a special treat. | 0.94 |
| This program takes my mind off of other things that are going on. | 0.90 | |
| I can picture myself at the scenes in this program. | 0.80 | |
| I lose myself in the pleasure of watching. | 0.94 |