Experience Categories From Qualitative Research1 | Definition | Uses & Gratifications Theory Analog2 | Employee Engagement Research Analog3 | Customer Engagement Research analog4 |
---|---|---|---|---|
Transportation | To escape or become diverted | entertainment | Absorption | Absorption |
Civic-Orientation | To contribute to society | |||
Interaction | To connect with others | Integration and Social Interaction | Interaction | |
Discovery | To gain insight, knowledge, or skills | Information | ||
Identity | To affirm or express one's identity | Personal Identity | Dedication Vigor | Dedication Vigor |