RT Journal Article SR Electronic T1 How to Use the Power of Advertising To Enhance Social Good JF Journal of Advertising Research JO J Advert Res FD WARC SP 1 OP 3 DO 10.2501/JAR-2024-007 VO 64 IS 1 A1 Marla B. Royne Stafford YR 2024 UL http://www.journalofadvertisingresearch.com/content/64/1/1.abstract AB