RT Journal Article SR Electronic T1 Ready or Not, Generative AI Is Here to Stay JF Journal of Advertising Research JO J Advert Res FD WARC SP 202 OP 204 DO 10.2501/JAR-2023-019 VO 63 IS 3 A1 Colin Campbell YR 2023 UL http://www.journalofadvertisingresearch.com/content/63/3/202.abstract AB