RT Journal Article SR Electronic T1 Special Issue Preview JF Journal of Advertising Research JO J Advert Res FD WARC SP 253 OP 254 DO 10.2501/JAR-2023-020 VO 63 IS 3 A1 Stafford, Marla B. Royne YR 2023 UL http://www.journalofadvertisingresearch.com/content/63/3/253.abstract AB