RT Journal Article
SR Electronic
T1 New Insights on Advertising Execution And Consumer Engagement
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 245
OP 246
DO 10.2501/JAR-2021-013
VO 61
IS 3
A1 John B. Ford
YR 2021
UL http://www.journalofadvertisingresearch.com/content/61/3/245.abstract
AB