PT - JOURNAL ARTICLE AU - John B. Ford TI - New Insights on Advertising Execution And Consumer Engagement AID - 10.2501/JAR-2021-013 DP - 2021 Sep 01 TA - Journal of Advertising Research PG - 245--246 VI - 61 IP - 3 4099 - http://www.journalofadvertisingresearch.com/content/61/3/245.short 4100 - http://www.journalofadvertisingresearch.com/content/61/3/245.full SO - J Advert Res2021 Sep 01; 61