TY - JOUR T1 - New Insights on Advertising Execution And Consumer Engagement JF - Journal of Advertising Research JO - J Advert Res SP - 245 LP - 246 DO - 10.2501/JAR-2021-013 VL - 61 IS - 3 AU - John B. Ford Y1 - 2021/09/01 UR - http://www.journalofadvertisingresearch.com/content/61/3/245.abstract N2 - ER -