PT  - JOURNAL ARTICLE
AU  - John B. Ford
TI  - How Cutting-Edge Research on Advertising And Branding Builds Customer Engagement
AID  - 10.2501/JAR-2021-007
DP  - 2021 Jun 01
TA  - Journal of Advertising Research
PG  - 127--128
VI  - 61
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/61/2/127.short
4100  - http://www.journalofadvertisingresearch.com/content/61/2/127.full
SO  - J Advert Res2021 Jun 01; 61