RT Journal Article
SR Electronic
T1 A 60-Year Bibliographic Review Of the <em>Journal of Advertising Research</em>
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 353
OP 360
DO 10.2501/JAR-2020-028
VO 60
IS 4
A1 TERRENCE BROWN
A1 ANDREW PARK
A1 LEYLAND PITT
YR 2020
UL http://www.journalofadvertisingresearch.com/content/60/4/353.abstract
AB In the first large-scale bibliographic overview of the Journal of Advertising Research (JAR), the authors identify key publication trends since its inception in 1960. Using the Web of Science database, they uncovered the most productive authors, countries, institutions, and papers published over the 60-year history of JAR. To measure both the productivity and influence of authors, countries, and institutions, the researchers collected the total number of publications and citations. Bibliographic maps, offered in the online supplement, provide graphical visualizations of the data by keyword, author, institution, and country networks through co-occurrence, co-citation, and collaboration analyses.