TY - JOUR T1 - New Insights in Advertising Strategy JF - Journal of Advertising Research JO - J Advert Res SP - 351 LP - 352 DO - 10.2501/JAR-2020-026 VL - 60 IS - 4 AU - JOHN B. FORD Y1 - 2020/12/01 UR - http://www.journalofadvertisingresearch.com/content/60/4/351.abstract N2 - ER -