PT  - JOURNAL ARTICLE
AU  - Terrence Brown
AU  - Andrew Park
AU  - Leyland Pitt
TI  - A 60-Year Bibliographic Review Of the <em>Journal of Advertising Research</em>
AID  - 10.2501/JAR-2020-028
DP  - 2020 Nov 18
TA  - Journal of Advertising Research
PG  - JAR-2020-028
4099  - http://www.journalofadvertisingresearch.com/content/early/2020/11/16/JAR-2020-028.short
4100  - http://www.journalofadvertisingresearch.com/content/early/2020/11/16/JAR-2020-028.full
AB  - In the first large-scale bibliographic overview of the Journal of Advertising Research (JAR), the authors identify key publication trends since its inception in 1960. Using the Web of Science database, they uncovered the most productive authors, countries, institutions, and papers published over the 60-year history of JAR. To measure both the productivity and influence of authors, countries, and institutions, the researchers collected the total number of publications and citations. Bibliographic maps offer graphical visualizations of the data by keyword, author, institution, and country networks through co-occurrence, co-citation, and collaboration analyses.