PT  - JOURNAL ARTICLE
AU  - John B. Ford
TI  - 60 Robust Years Of Advertising Research, and Counting
AID  - 10.2501/JAR-2020-020
DP  - 2020 Sep 01
TA  - Journal of Advertising Research
PG  - 237--238
VI  - 60
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/60/3/237.short
4100  - http://www.journalofadvertisingresearch.com/content/60/3/237.full
SO  - J Advert Res2020 Sep 01; 60