@article {Ford237, author = {John B. Ford}, title = {60 Robust Years Of Advertising Research, and Counting}, volume = {60}, number = {3}, pages = {237--238}, year = {2020}, doi = {10.2501/JAR-2020-020}, publisher = {Journal of Advertising Research}, issn = {0021-8499}, URL = {https://www.journalofadvertisingresearch.com/content/60/3/237}, eprint = {https://www.journalofadvertisingresearch.com/content/60/3/237.full.pdf}, journal = {Journal of Advertising Research} }