RT Journal Article SR Electronic T1 What Do We Know About Creativity? JF Journal of Advertising Research JO J Advert Res FD WARC SP 1 OP 2 DO 10.2501/JAR-2020-005 VO 60 IS 1 A1 John B. Ford YR 2020 UL http://www.journalofadvertisingresearch.com/content/60/1/1.abstract AB