RT Journal Article
SR Electronic
T1 Straight to the Heart Of Your Target Audience
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 137
OP 141
DO 10.2501/JAR-2019-020
VO 59
IS 2
A1 Davide C. Orazi
A1 Greg Nyilasy
YR 2019
UL http://www.journalofadvertisingresearch.com/content/59/2/137.abstract
AB