PT  - JOURNAL ARTICLE
AU  - Davide C. Orazi
AU  - Greg Nyilasy
TI  - Straight to the Heart Of Your Target Audience
AID  - 10.2501/JAR-2019-020
DP  - 2019 Jun 01
TA  - Journal of Advertising Research
PG  - 137--141
VI  - 59
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/59/2/137.short
4100  - http://www.journalofadvertisingresearch.com/content/59/2/137.full
SO  - J Advert Res2019 Jun 01; 59