TY - JOUR T1 - Precise Targeting Foiled by Imprecise Data JF - Journal of Advertising Research JO - J Advert Res SP - 133 LP - 136 DO - 10.2501/JAR-2019-019 VL - 59 IS - 2 AU - Alice K. Sylvester AU - Jim Spaeth Y1 - 2019/06/01 UR - http://www.journalofadvertisingresearch.com/content/59/2/133.abstract N2 - ER -