PT  - JOURNAL ARTICLE
AU  - Alice K. Sylvester
AU  - Jim Spaeth
TI  - Precise Targeting Foiled by Imprecise Data
AID  - 10.2501/JAR-2019-019
DP  - 2019 Jun 01
TA  - Journal of Advertising Research
PG  - 133--136
VI  - 59
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/59/2/133.short
4100  - http://www.journalofadvertisingresearch.com/content/59/2/133.full
SO  - J Advert Res2019 Jun 01; 59