RT Journal Article
SR Electronic
T1 Why Knowledge Gaps in Measurement Threaten the Value of Television Advertising
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 9
OP 13
DO 10.2501/JAR-2019-008
VO 59
IS 1
A1 Artie Bulgrin
YR 2019
UL http://www.journalofadvertisingresearch.com/content/59/1/9.abstract
AB