PT  - JOURNAL ARTICLE
AU  - Artie Bulgrin
TI  - Why Knowledge Gaps in Measurement Threaten the Value of Television Advertising
AID  - 10.2501/JAR-2019-008
DP  - 2019 Mar 01
TA  - Journal of Advertising Research
PG  - 9--13
VI  - 59
IP  - 1
4099  - http://www.journalofadvertisingresearch.com/content/59/1/9.short
4100  - http://www.journalofadvertisingresearch.com/content/59/1/9.full
SO  - J Advert Res2019 Mar 01; 59