RT Journal Article
SR Electronic
T1 Assessing Scientific Claims In Print Ads that Promote Cosmetics
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP JAR-2018-048
DO 10.2501/JAR-2018-048
A1 Jie G. Fowler
A1 Les Carlson
A1 Himadri Roy Chaudhuri
YR 2019
UL http://www.journalofadvertisingresearch.com/content/early/2019/01/04/JAR-2018-048.abstract
AB The area of scientific-related claims in advertising is ripe for additional investigative endeavor. This article aims to access the nature and potential deceptiveness of scientific-related claims that appear in cosmetics advertising. To examine these claims, the authors used perceptions of actual cosmetics consumers as well as of licensed physicians. The findings suggest that the decision making of cosmetics consumers could be enhanced by the addition to cosmetics advertising of information about certain cosmetics claims.