PT - JOURNAL ARTICLE AU - Natasha Hritzuk TI - Why Companies Risk Losing Customers By Not Reciprocating on Shared Data AID - 10.2501/JAR-2018-047 DP - 2018 Dec 01 TA - Journal of Advertising Research PG - 394--398 VI - 58 IP - 4 4099 - http://www.journalofadvertisingresearch.com/content/58/4/394.short 4100 - http://www.journalofadvertisingresearch.com/content/58/4/394.full SO - J Advert Res2018 Dec 01; 58