TY - JOUR T1 - What Do We Know About Digital Attribution? JF - Journal of Advertising Research JO - J Advert Res SP - 383 LP - 384 DO - 10.2501/JAR-2018-044 VL - 58 IS - 4 AU - John B. Ford Y1 - 2018/12/01 UR - http://www.journalofadvertisingresearch.com/content/58/4/383.abstract N2 - ER -