RT Journal Article
SR Electronic
T1 Choosing Imagery in Advertising Healthy Food to Children
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 487
OP 498
DO 10.2501/JAR-2018-003
VO 58
IS 4
A1 Maria Lagomarsino
A1 L. Suzanne Suggs
YR 2018
UL http://www.journalofadvertisingresearch.com/content/58/4/487.abstract
AB Food advertising is widely believed to influence children's food preferences, although the evidence is not conclusive. This research examined the effects of visual communication on children's healthy food choices. The children in the study liked foods displayed as cartoons the most, not the drawn foods, but they wanted to consume the foods represented by photos. To motivate healthy-food consumption by children, therefore, it may be more effective to use photos rather than cartoons or other animations. Healthy-food advertisements using a mix of visualizations may maximize the attention to and adoption of healthy food marketed to children.